For those that work with surveillance services and products, heads up! Google Ads is once again changing up its policies and will soon prohibit these types of tech and spyware products in its campaigns, as well as in Google Shopping. Google’s changes will be added to its “Products that enable dishonest behavior” policy which already […]
At one point, one of the best ways to reach your audience was to use email marketing. While this certainly remains an effective way of reaching customers, the rate of opening an email nowadays hovers around 18%. Text messages, on the other hand, are opened about 90% of the time based on information found on […]
Every so often, Google performs a core update to its search engine to keep its algorithms fresh, results relevant, and it may even be to ensure search engine marketers are kept on their toes and do not become complacent. Some of these core updates may affect certain businesses more than others. The search giant recently […]
As a result of COVID-19, customer behavior has radically changed. Spending based on needs has increasingly replaced discretionary spending; in-store buying has been supplanted by online shopping – often with curbside pickup. And all this may once again see changes as various municipalities move to re-open businesses. Product search is seeing tremendous evolution. In response, […]
Potential concerns about privacy aside, Google is arguably the de facto resource when it comes to searching for information on virtually any topic. As people concerned about COVID-19 seek to gain more knowledge or stay up-to-date, some advertisers have taken advantage of this by presenting fraudulent ads. As an example, these ads may offer to […]
If your business is not on Google, it essentially does not exist, and new research reinforces its importance. More than 90% of all the organic searches and website visits were done through Google, and close to 100% of those were done on a mobile device. Organic searches are those where the results that appear are […]
When you search for anything on Google, chances are you’ve experienced the frustration of being presented with no relevant results at least once. The search giant is now looking to assist with this by introducing a new message aimed at making this rarely seen message a thing of the past. Should you happen to search […]
YouTube is perhaps one of the largest platforms to broadcast your message to millions of users. However, to promote your business, you’ll need to take the time to create a video worth watching. Google is now making it easier for businesses to seize the power of YouTube using its new Video Builder. With Video Builder, […]
Due to COVID-19, keeping in touch with your customers may prove to be a challenge as people remain indoors. While you may not be able to connect physically, taking advantage of online approaches can help with keeping your customers in the loop. If you aren’t already doing so, now is the time to up your […]
With everyone being encouraged to remain indoors, websites like YouTube provide a great resource to learn something new. According to some research provided on this website, the videos people watch often leave many of them with feelings of empowerment, confidence, and motivation after they’ve learned something from watching them. These videos, which are referred to […]
