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The Beginner’s Guide to Social Media Marketing

Businesses utilize social media platforms to engage with their audience and find new customers via social media marketing (SMM), which is a type of digital marketing. SMM includes both free and paid strategies. To establish a following, organic SMM entails actively posting content and participating with the community. Paid SMM entails using various forms of […]

How to Use Digital Marketing to Grow Your Business

When a company doesn’t understand the benefit in marketing, it’s often because it’s simply thinking about the next sale. A short-term remedy, perhaps, but it drastically restricts the business’ prospects for long-term success.  When people hesitate, it’s usually because they’re hoping to see results right away. Even the most seasoned digital marketers face a learning […]

Continental PLLC Launches Website to Showcase Depth and Breadth of Firm’s Expertise

Continental PLLC represents clients who are confronted with difficult legal, political, and business challenges. Their law firm represents clients in Washington D.C., Florida, and Latin America and the Caribbean. Along with their unmatched knowledge, the firm is built around attorneys with considerable litigation and deal-making experience. Continental PLLC created a new website recently to highlight […]

How to Increase Social Media Engagement

Social media management is critical to enhance brand recognition and generate new leads. Many businesses are so focused on audience growth that they neglect to engage their existing audience. When it comes to social media, quality over quantity is more important. A huge number of social media followers can help a brand become more well-known. […]

Starting a Business? Here Are 3 Branding Techniques to Get You Started

In the beginning of a business it’s important to get the word out and begin to build a brand that stands out from the competition. Though it may sound scary and intimidating, there are a few branding strategies that every company should employ to ensure their success in building a presence in their industry.  Identify […]

How to Create Localized Marketing to Increase Revenue

Localized marketing is the practice of advertising, promoting and selling products or services to a specific geographic location. A localization strategy specifies how your company will interact with local audiences all across the world. Here’s a step-by-step roadmap to creating a marketing localization strategy: Internal Assessment  First, the costs, time and labor for this strategy […]

Spring into Action with These Seasonal Marketing Tips for Your Business

A new season needs new marketing strategies in order to keep up with current trends. Here are four fast ways to give your company’s online presence an energy boost as spring approaches: Enhance Your Brand With a Dash of Spring It’s springtime, the season of rebirth after a long winter, so incorporate bright colors, new […]

Making Use of Social Media to Boost Your Business

It doesn’t matter if you run a small local business or a giant national corporation, social networking isn’t just a passing trend. It’s an important part of your company’s marketing plan. Instant communication, relationship building, and consumer loyalty may all be achieved through social media platforms like Facebook and Twitter. Businesses can use these channels […]