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Is Your Website ADA Compliant?

The Americans With Disabilities Act (ADA) has played a heavy role in how businesses do their online operations. Today, it is imperative that website accessibility is prioritized. Not only is it the right thing to do, it means ensuring all customers have the necessary access to products and services and it means avoiding potentially costly […]

LinkedIn Stories Present New Marketing Opportunities

In case you missed the news, the business and employment-oriented LinkedIn rolled out its Stories feature. This new feature presents a fantastic opportunity for businesses and individuals to share photos and brief videos through its mobile app similarly to how Instagram does it, albeit with a much more professional focus. LinkedIn Stories can be a […]

Google’s Natural Language Efforts Mean Greater User Focus

Previously we talked about how Google is implementing passage-based indexing into its results, allowing it to provide better, more relevant results depending on the search query. Along with this, Google has also gone full steam ahead on its BERT (Bidirectional Encoder Representations from Transformers) technique. Formerly used in just ten percent of search queries, BERT […]

Google’s Rising Retail Categories Provides Valuable Insights

As a result of COVID-19, customer behavior has radically changed. Spending based on needs has increasingly replaced discretionary spending; in-store buying has been supplanted by online shopping – often with curbside pickup. And all this may once again see changes as various municipalities move to re-open businesses. Product search is seeing tremendous evolution. In response, […]

Google Is Cracking Down on Coronavirus Fraud

Potential concerns about privacy aside, Google is arguably the de facto resource when it comes to searching for information on virtually any topic. As people concerned about COVID-19 seek to gain more knowledge or stay up-to-date, some advertisers have taken advantage of this by presenting fraudulent ads. As an example, these ads may offer to […]

Google’s New Video Ad Tool May Help Smaller Businesses

YouTube is perhaps one of the largest platforms to broadcast your message to millions of users. However, to promote your business, you’ll need to take the time to create a video worth watching. Google is now making it easier for businesses to seize the power of YouTube using its new Video Builder. With Video Builder, […]