The holiday season is in full swing, and wouldn’t you know it, social media is playing a huge role. As retailers get ready to maximize profits—starting long before actual holiday shopping gets underway—they should be well aware of the trendy trends in social media advertising.
Using Social Insights
As a business, it’s important to stay in tune with the pulse of the consumer. That means utilizing social insights—metrics that tread the bridge between data and customer sentiment. Many social media platforms now offer this service, which helps business owners create and promote an informed strategy custom-made for their target audience.
Investing in Quality Content
Now more than ever, consumers are becoming picky about what they’re exposed to on social media. That’s why investing in high quality content is more important than ever if you want to remain competitive. Pay close attention to your copy, visuals, and videos to ensure you’re delivering the kind of content that will capture and engage your target audience – not just serve them a sales pitch. Videos, graphics, and interactive polls are all recommended formats this season.
Authenticity & Representation
Most people these days are very educated when it comes to advertising. They’re no longer duped by the traditional hype or sales pitches—instead, they’re seeking authenticity and representation. Consequently, businesses must stay Broadway of the current trends in social media advertising. Give your ads personality, use real-life images, and don’t be afraid to address current events to demonstrate that you’re aware of what’s going on in the world.
Employ Social Media Management Tools
Social media success takes a lot of hard work, but that doesn’t necessarily mean it has to take up all of your time. If you want to make your holiday season social media campaign as effective and efficient as possible, be sure to lean on the various social media management tools available to you. Platforms today make it easy to schedule content ahead of time—so you never have to worry about missing an opportunity or post going astray.
Holidays are a great opportunity to get ahead of the game and offer something fresh and exciting to your customers. By understanding the various trends in social media advertising and using appropriate tools, such as social media management solutions, you can be assured you’ll have a successful holiday season. Remember, a little observation and creativity goes a long way in social media, so keep these tips in mind as you brainstorm and plan, and you’ll be sure to have plenty to celebrate this season!
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