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4 Ways to Maximize Social Media Marketing

By now, everyone knows that in order to be seen online, businesses need an Instagram, Facebook, Twitter, etc., profile. Since its early days, social media advertising has come a long way and can now target specific customer avatars, narrowing down demographics to fine details. This means that your messaging should be clear.\ and strategic.   […]

A Brief History of SEO

Can you imagine a world without Google? Even for those born in the times before the internet and massive internet corporations like Google and Facebook, it’s hard to imagine since it has so easily infiltrated our everyday way of living. Information is available at the click of the button, right at our fingertips. Gone are […]

Why Visual Searches Work

Text-based searches have been at the forefront of marketing strategies for years. Search engine optimization has certainly become quite tech-savvy, but there is another change on the horizon for the way people search for what they want: visual searches. Visual searches allow for a smoother user interface and help consumers review their options faster, leading […]

Google Simplifies Review Management With New Tool

Reviews are the lifeblood of most businesses, and a single negative review can have deep, negative repercussions on sales, clients, and image. With the easy ability for disgruntled clients and customers to write reviews, keeping tabs on those that may be inaccurate or spitefully and intentionally damaging is essential. A single poor review can spiral […]

Google Cracks Down on Shady Price Inflation

Google Merchant Center is a powerful tool to help you manage your product inventory and expose your business to the millions of people that start their shopping online via a Google search. If you happen to run a store using this tool, the search giant recently announced some news that may affect you depending on […]

Google My Business Enhances Performance Reports

After hinting at it for months, Google recently took the wraps off its new performance reports for the Google My Business section. With the new reports, you can keep tabs on several useful details. For example, the new reports will show information on how many calls and messages are received within a period of six […]

Real Estate Agents Should Seize the Power of Modern Marketing

Real estate is a crowded, competitive field and it’s common to read news articles highlighting the latest multi-million dollar sale by a realtor. However, does anyone know about how you go the extra mile for your clients? With a strong working partnership with a marketing or advertising firm, you can highlight your real estate strengths […]