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Real Estate Agents Should Seize the Power of Modern Marketing

Real estate is a crowded, competitive field and it’s common to read news articles highlighting the latest multi-million dollar sale by a realtor. However, does anyone know about how you go the extra mile for your clients? With a strong working partnership with a marketing or advertising firm, you can highlight your real estate strengths […]

Is Your Website ADA Compliant?

The Americans With Disabilities Act (ADA) has played a heavy role in how businesses do their online operations. Today, it is imperative that website accessibility is prioritized. Not only is it the right thing to do, it means ensuring all customers have the necessary access to products and services and it means avoiding potentially costly […]

LinkedIn Stories Present New Marketing Opportunities

In case you missed the news, the business and employment-oriented LinkedIn rolled out its Stories feature. This new feature presents a fantastic opportunity for businesses and individuals to share photos and brief videos through its mobile app similarly to how Instagram does it, albeit with a much more professional focus. LinkedIn Stories can be a […]

Google’s Natural Language Efforts Mean Greater User Focus

Previously we talked about how Google is implementing passage-based indexing into its results, allowing it to provide better, more relevant results depending on the search query. Along with this, Google has also gone full steam ahead on its BERT (Bidirectional Encoder Representations from Transformers) technique. Formerly used in just ten percent of search queries, BERT […]

Google Will Soon Examine Page Passages

Google recently announced a slew of new changes and enhancements to its already robust search engine. One of these is its decision to begin concentrating on ranking pages based on passages. Let’s elaborate a bit. Chances are you’ve experienced a scenario where you’re searching for something super specific. These can prove challenging even for almighty […]

Manage Your Facebook and Instagram Business Account in One Place

Do you run a small or medium-sized business (SMB)and rely heavily on Facebook and Instagram? You may be interested in learning more about its Facebook Business Suite, a tool the company launched last month aimed at unifying the analytics, messaging and publishing features of both platforms into one cohesive interface. Instead of having to jump […]