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Google’s Rising Retail Categories Provides Valuable Insights

As a result of COVID-19, customer behavior has radically changed. Spending based on needs has increasingly replaced discretionary spending; in-store buying has been supplanted by online shopping – often with curbside pickup. And all this may once again see changes as various municipalities move to re-open businesses. Product search is seeing tremendous evolution. In response, […]

Google Is Cracking Down on Coronavirus Fraud

Potential concerns about privacy aside, Google is arguably the de facto resource when it comes to searching for information on virtually any topic. As people concerned about COVID-19 seek to gain more knowledge or stay up-to-date, some advertisers have taken advantage of this by presenting fraudulent ads. As an example, these ads may offer to […]

Google’s New Video Ad Tool May Help Smaller Businesses

YouTube is perhaps one of the largest platforms to broadcast your message to millions of users. However, to promote your business, you’ll need to take the time to create a video worth watching. Google is now making it easier for businesses to seize the power of YouTube using its new Video Builder. With Video Builder, […]

The Rise of “With Me” Videos

With everyone being encouraged to remain indoors, websites like YouTube provide a great resource to learn something new. According to some research provided on this website, the videos people watch often leave many of them with feelings of empowerment, confidence, and motivation after they’ve learned something from watching them. These videos, which are referred to […]

Digital Marketing May Help Your Business Make It Through COVID-19

As the COVID-19 pandemic forces numerous businesses to re-evaluate, they may find that their digital strategy will become even more important. Being able to adapt is essential in remaining resilient. If it’s standard for your business to conduct face-to-face meetings, now may be the time to explore new solutions via the web or social media […]