Reviews are the lifeblood of most businesses, and a single negative review can have deep, negative repercussions on sales, clients, and image. With the easy ability for disgruntled clients and customers to write reviews, keeping tabs on those that may be inaccurate or spitefully and intentionally damaging is essential. A single poor review can spiral […]
Chances are that when you need a major service performed, you pay close attention to how many years the business has been in operation to help make you a safer, more informed decision. In most cases, a business that has several years under its belt is likely a safer bet than one that just started. […]
Google Merchant Center is a powerful tool to help you manage your product inventory and expose your business to the millions of people that start their shopping online via a Google search. If you happen to run a store using this tool, the search giant recently announced some news that may affect you depending on […]
After hinting at it for months, Google recently took the wraps off its new performance reports for the Google My Business section. With the new reports, you can keep tabs on several useful details. For example, the new reports will show information on how many calls and messages are received within a period of six […]
The Americans With Disabilities Act (ADA) has played a heavy role in how businesses do their online operations. Today, it is imperative that website accessibility is prioritized. Not only is it the right thing to do, it means ensuring all customers have the necessary access to products and services and it means avoiding potentially costly […]
In case you missed the news, the business and employment-oriented LinkedIn rolled out its Stories feature. This new feature presents a fantastic opportunity for businesses and individuals to share photos and brief videos through its mobile app similarly to how Instagram does it, albeit with a much more professional focus. LinkedIn Stories can be a […]
Previously we talked about how Google is implementing passage-based indexing into its results, allowing it to provide better, more relevant results depending on the search query. Along with this, Google has also gone full steam ahead on its BERT (Bidirectional Encoder Representations from Transformers) technique. Formerly used in just ten percent of search queries, BERT […]
At one point, one of the best ways to reach your audience was to use email marketing. While this certainly remains an effective way of reaching customers, the rate of opening an email nowadays hovers around 18%. Text messages, on the other hand, are opened about 90% of the time based on information found on […]
Every so often, Google performs a core update to its search engine to keep its algorithms fresh, results relevant, and it may even be to ensure search engine marketers are kept on their toes and do not become complacent. Some of these core updates may affect certain businesses more than others. The search giant recently […]
As a result of COVID-19, customer behavior has radically changed. Spending based on needs has increasingly replaced discretionary spending; in-store buying has been supplanted by online shopping – often with curbside pickup. And all this may once again see changes as various municipalities move to re-open businesses. Product search is seeing tremendous evolution. In response, […]
