In the digital age, your online reputation can make or break your business. The internet has made it easier than ever for customers to leave reviews and discuss their experiences with your brand. As such, reputation management is an essential aspect of any successful business strategy. Your online reputation plays an instrumental role in shaping […]
For over a decade, Google stuck firmly to its 25-35-35 character rule for Adwords text ads. Back in May however, the search engine giant sent shockwaves when it decided to change things up and increase the character count to 30-30-80, allowing for 45 additional characters. These changes were rolled out late last month, allowing for […]
Google Maps is used by millions of people to get around the city, and it’s also become a very popular way for businesses to receive exposure as people search for places near their location. With a third of Google’s mobile searches being local, the search engine giant is now introducing “Promoted Pins”, part of its […]
Perhaps the most important thin that will boost your conversion rate optimization is the copy currently on your landing page. If you’re noticing that your landing pages are struggling to turn your hundreds of thousands of visitors into leads, there’s a strong possibility it may be due to the copy. Often these are innocent mistakes […]
There is perhaps nothing quite as panic inducing as watching your search engine ranking go down when people are searching for generic terms related to your industry or business. Thankfully, there are ways to figure out what may have caused the drop so you can take the proper steps to recover and improve your ranking. […]
Google remains the undisputed king of search engines and it is followed in a distant second place by Microsoft’s venerable Bing. A major difference between Bing and Google is the homepage. Where Google prefers to keep things simple with a white background and an occasional logo doodle to commemorate a historical figure or holiday, Bing’s […]
There is no disputing how important backlinks are in your SEO efforts, but these should not be considered a highly integral part of your marketing strategy. Focusing heavily on making followed backlinks a priority while overlooking relevance and value can potentially hurt your Internet marketing efforts as you’re essentially shifting attention away from your customers […]
Depending on how long you’ve been dealing with Google’s ads, you may have noticed that the search engine giant’s color of choice in regards to its ad labels has been yellow, a color choice that has remained that way since 2013. However, you may have also noticed that this color has since changed to green […]
Let’s face it: if your business does not have a mobile-optimized website, you’re essentially hindering your success. Just about everyone has a smartphone or a tablet nowadays and if you’ve ever attempted to view a website designed for a desktop computer, it’s incredibly cumbersome to say the least. Google itself has been a major supporter […]
Have you ever received an email or text from a friend, family, or colleague with a really long URL (web address) that takes up multiple lines? These URLs can play a significant role in your SEO performance and as you’re getting ready to bring your business online, it’s worth keeping in mind how to make […]
