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What’s Affecting Your Landing Page?

Perhaps the most important thin that will boost your conversion rate optimization is the copy currently on your landing page. If you’re noticing that your landing pages are struggling to turn your hundreds of thousands of visitors into leads, there’s a strong possibility it may be due to the copy. Often these are innocent mistakes […]

Why Did Your Website Ranking Drop?

There is perhaps nothing quite as panic inducing as watching your search engine ranking go down when people are searching for generic terms related to your industry or business. Thankfully, there are ways to figure out what may have caused the drop so you can take the proper steps to recover and improve your ranking. […]

Backlinks and Your Marketing Strategy

There is no disputing how important backlinks are in your SEO efforts, but these should not be considered a highly integral part of your marketing strategy. Focusing heavily on making followed backlinks a priority while overlooking relevance and value can potentially hurt your Internet marketing efforts as you’re essentially shifting attention away from your customers […]