For over a decade, Google stuck firmly to its 25-35-35 character rule for Adwords text ads. Back in May however, the search engine giant sent shockwaves when it decided to change things up and increase the character count to 30-30-80, allowing for 45 additional characters. These changes were rolled out late last month, allowing for […]
Google Maps is used by millions of people to get around the city, and it’s also become a very popular way for businesses to receive exposure as people search for places near their location. With a third of Google’s mobile searches being local, the search engine giant is now introducing “Promoted Pins”, part of its […]
Perhaps the most important thin that will boost your conversion rate optimization is the copy currently on your landing page. If you’re noticing that your landing pages are struggling to turn your hundreds of thousands of visitors into leads, there’s a strong possibility it may be due to the copy. Often these are innocent mistakes […]
Google remains the undisputed king of search engines and it is followed in a distant second place by Microsoft’s venerable Bing. A major difference between Bing and Google is the homepage. Where Google prefers to keep things simple with a white background and an occasional logo doodle to commemorate a historical figure or holiday, Bing’s […]
Here’s a hypothetical situation: your brand new website redesign is about to make its online debut, full of potential to earn new leads and more customers and yet you’ve neglected to take into account SEO best practices that were used on your previous site. You’ve essentially destroyed your traffic and your organic search rankings because […]
There is no disputing how important backlinks are in your SEO efforts, but these should not be considered a highly integral part of your marketing strategy. Focusing heavily on making followed backlinks a priority while overlooking relevance and value can potentially hurt your Internet marketing efforts as you’re essentially shifting attention away from your customers […]
Depending on how long you’ve been dealing with Google’s ads, you may have noticed that the search engine giant’s color of choice in regards to its ad labels has been yellow, a color choice that has remained that way since 2013. However, you may have also noticed that this color has since changed to green […]
Google recently announced that it’s officially rolled out the second version of its mobile algorithm, designed to further boost websites that feature mobile-friendly design when using Google through a mobile device. If you’re concerned about making sure that your existing website is mobile—and Google—friendly, you’ll want to run it through Google’s mobile friendly test by […]
The latest technology craze is geared around the proliferation of virtual reality. With this year’s introduction of the sophisticated Oculus Rift, the HTC Vive, and last year’s Samsung Gear VR, just about everyone is fascinated by how the technology can immerse someone in an experience. Whether you believe virtual reality (VR) to be a fad […]
Advertising campaigns need to be looked realistically by small businesses. Unlike larger companies, small businesses and startups are seeking low cost yet effective solutions, but often these two tend be mutually exclusive. This is why it’s essential to properly budget your money and assign the amounts to the areas that can help you achieve the […]
