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Backlinks and Your Marketing Strategy

There is no disputing how important backlinks are in your SEO efforts, but these should not be considered a highly integral part of your marketing strategy. Focusing heavily on making followed backlinks a priority while overlooking relevance and value can potentially hurt your Internet marketing efforts as you’re essentially shifting attention away from your customers […]

Google Enhances Its Mobile Algorithm

Google recently announced that it’s officially rolled out the second version of its mobile algorithm, designed to further boost websites that feature mobile-friendly design when using Google through a mobile device. If you’re concerned about making sure that your existing website is mobile—and Google—friendly, you’ll want to run it through Google’s mobile friendly test by […]

How to Advertise Like a Billion Dollar Company

Advertising campaigns need to be looked realistically by small businesses.  Unlike larger companies, small businesses and startups are seeking low cost yet effective solutions, but often these two tend be mutually exclusive.  This is why it’s essential to properly budget your money and assign the amounts to the areas that can help you achieve the […]