Google remains the undisputed king of search engines and it is followed in a distant second place by Microsoft’s venerable Bing. A major difference between Bing and Google is the homepage. Where Google prefers to keep things simple with a white background and an occasional logo doodle to commemorate a historical figure or holiday, Bing’s […]
Here’s a hypothetical situation: your brand new website redesign is about to make its online debut, full of potential to earn new leads and more customers and yet you’ve neglected to take into account SEO best practices that were used on your previous site. You’ve essentially destroyed your traffic and your organic search rankings because […]
There is no disputing how important backlinks are in your SEO efforts, but these should not be considered a highly integral part of your marketing strategy. Focusing heavily on making followed backlinks a priority while overlooking relevance and value can potentially hurt your Internet marketing efforts as you’re essentially shifting attention away from your customers […]
Depending on how long you’ve been dealing with Google’s ads, you may have noticed that the search engine giant’s color of choice in regards to its ad labels has been yellow, a color choice that has remained that way since 2013. However, you may have also noticed that this color has since changed to green […]
Let’s face it: if your business does not have a mobile-optimized website, you’re essentially hindering your success. Just about everyone has a smartphone or a tablet nowadays and if you’ve ever attempted to view a website designed for a desktop computer, it’s incredibly cumbersome to say the least. Google itself has been a major supporter […]
Have you ever received an email or text from a friend, family, or colleague with a really long URL (web address) that takes up multiple lines? These URLs can play a significant role in your SEO performance and as you’re getting ready to bring your business online, it’s worth keeping in mind how to make […]
Google recently announced that it’s officially rolled out the second version of its mobile algorithm, designed to further boost websites that feature mobile-friendly design when using Google through a mobile device. If you’re concerned about making sure that your existing website is mobile—and Google—friendly, you’ll want to run it through Google’s mobile friendly test by […]
The latest technology craze is geared around the proliferation of virtual reality. With this year’s introduction of the sophisticated Oculus Rift, the HTC Vive, and last year’s Samsung Gear VR, just about everyone is fascinated by how the technology can immerse someone in an experience. Whether you believe virtual reality (VR) to be a fad […]
Advertising campaigns need to be looked realistically by small businesses. Unlike larger companies, small businesses and startups are seeking low cost yet effective solutions, but often these two tend be mutually exclusive. This is why it’s essential to properly budget your money and assign the amounts to the areas that can help you achieve the […]
A lot has been going on and this article is designed to give our valued readers a brief update on the ever-changing world of digital marketing. We hope to provide these headline updates weekly so please stay tuned to our Blog,Facebook, Twitter and more. Below you’ll find the latest news and new on our amazing […]
