At one point, one of the best ways to reach your audience was to use email marketing. While this certainly remains an effective way of reaching customers, the rate of opening an email nowadays hovers around 18%. Text messages, on the other hand, are opened about 90% of the time based on information found on […]
As children go through their infancy, they may become attached to certain items that eventually grow with them. For example, the quilts or blankets they use may turn out to be the ones they find inseparable. Whether it’s sleeping with them each night, insisting on taking them to daycare, or turning them into a makeshift […]
The clothes you wear say a lot about who you are they may give people an initial first impression about you. Everyone has their unique style and some of us like to make statements or express our individuality by wearing certain clothes. The brand Secret Scientist is an urban streetwear company based in Mobile, Alabama […]
Summer is soon to begin and with social distancing remaining a highly recommended way to stay safe, you may be thinking about activities to do at home. An easy way to relax at home is to pour yourself your favorite drink, grab an engrossing read if you wish, and prop down on a hammock. Relax, […]
Every so often, Google performs a core update to its search engine to keep its algorithms fresh, results relevant, and it may even be to ensure search engine marketers are kept on their toes and do not become complacent. Some of these core updates may affect certain businesses more than others. The search giant recently […]
As a result of COVID-19, customer behavior has radically changed. Spending based on needs has increasingly replaced discretionary spending; in-store buying has been supplanted by online shopping – often with curbside pickup. And all this may once again see changes as various municipalities move to re-open businesses. Product search is seeing tremendous evolution. In response, […]
Potential concerns about privacy aside, Google is arguably the de facto resource when it comes to searching for information on virtually any topic. As people concerned about COVID-19 seek to gain more knowledge or stay up-to-date, some advertisers have taken advantage of this by presenting fraudulent ads. As an example, these ads may offer to […]
If your business is not on Google, it essentially does not exist, and new research reinforces its importance. More than 90% of all the organic searches and website visits were done through Google, and close to 100% of those were done on a mobile device. Organic searches are those where the results that appear are […]
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When you search for anything on Google, chances are you’ve experienced the frustration of being presented with no relevant results at least once. The search giant is now looking to assist with this by introducing a new message aimed at making this rarely seen message a thing of the past. Should you happen to search […]
