Can you imagine a world without Google? Even for those born in the times before the internet and massive internet corporations like Google and Facebook, it’s hard to imagine since it has so easily infiltrated our everyday way of living. Information is available at the click of the button, right at our fingertips. Gone are […]
Text-based searches have been at the forefront of marketing strategies for years. Search engine optimization has certainly become quite tech-savvy, but there is another change on the horizon for the way people search for what they want: visual searches. Visual searches allow for a smoother user interface and help consumers review their options faster, leading […]
Reviews are the lifeblood of most businesses, and a single negative review can have deep, negative repercussions on sales, clients, and image. With the easy ability for disgruntled clients and customers to write reviews, keeping tabs on those that may be inaccurate or spitefully and intentionally damaging is essential. A single poor review can spiral […]
Chances are that when you need a major service performed, you pay close attention to how many years the business has been in operation to help make you a safer, more informed decision. In most cases, a business that has several years under its belt is likely a safer bet than one that just started. […]
Google Merchant Center is a powerful tool to help you manage your product inventory and expose your business to the millions of people that start their shopping online via a Google search. If you happen to run a store using this tool, the search giant recently announced some news that may affect you depending on […]
After hinting at it for months, Google recently took the wraps off its new performance reports for the Google My Business section. With the new reports, you can keep tabs on several useful details. For example, the new reports will show information on how many calls and messages are received within a period of six […]
Real estate is a crowded, competitive field and it’s common to read news articles highlighting the latest multi-million dollar sale by a realtor. However, does anyone know about how you go the extra mile for your clients? With a strong working partnership with a marketing or advertising firm, you can highlight your real estate strengths […]
Despite how common it is to shop online, one of the major hurdles arguably involves apparel and makeup. While you can visualize to some degree how an item of clothing might look on you, actually trying it on is the only way to know for sure whether it’s something you like. The same idea could […]
Many up-and-coming brands display initial potential. They have the clients, the technology, and their services are sought. Where they may lose their way is scaling their success. It is where most entrepreneurs may find it tricky to develop a profitable and developed brand. This is where PR comes into action, and it should be invested […]
The Americans With Disabilities Act (ADA) has played a heavy role in how businesses do their online operations. Today, it is imperative that website accessibility is prioritized. Not only is it the right thing to do, it means ensuring all customers have the necessary access to products and services and it means avoiding potentially costly […]
