Potential concerns about privacy aside, Google is arguably the de facto resource when it comes to searching for information on virtually any topic. As people concerned about COVID-19 seek to gain more knowledge or stay up-to-date, some advertisers have taken advantage of this by presenting fraudulent ads. As an example, these ads may offer to […]
If your business is not on Google, it essentially does not exist, and new research reinforces its importance. More than 90% of all the organic searches and website visits were done through Google, and close to 100% of those were done on a mobile device. Organic searches are those where the results that appear are […]
YouTube is perhaps one of the largest platforms to broadcast your message to millions of users. However, to promote your business, you’ll need to take the time to create a video worth watching. Google is now making it easier for businesses to seize the power of YouTube using its new Video Builder. With Video Builder, […]
Due to COVID-19, keeping in touch with your customers may prove to be a challenge as people remain indoors. While you may not be able to connect physically, taking advantage of online approaches can help with keeping your customers in the loop. If you aren’t already doing so, now is the time to up your […]
With everyone being encouraged to remain indoors, websites like YouTube provide a great resource to learn something new. According to some research provided on this website, the videos people watch often leave many of them with feelings of empowerment, confidence, and motivation after they’ve learned something from watching them. These videos, which are referred to […]
As the COVID-19 pandemic forces numerous businesses to re-evaluate, they may find that their digital strategy will become even more important. Being able to adapt is essential in remaining resilient. If it’s standard for your business to conduct face-to-face meetings, now may be the time to explore new solutions via the web or social media […]
With the COVID-19 pandemic, many businesses have been forced to close or may have chosen to do so voluntarily. Along with social distancing, you may be wondering how to remain connected to your customers during this time. If your business is local, chances are the first thing your customers will see is your directory listing […]
Google has been sending out notices emphasizing that it’s encountering issues with mobile indexing. Also in that notice is warning that the search giant will move entirely to mobile-first indexing within the year. If you have a website, it’s important to pay close attention to the news as this could potentially impact your search engine […]
Video remains incredibly popular and few would disagree that YouTube remains at the top of video content, with millions of videos on numerous topics. With that in mind, the odds are strong that your existing and prospective customers are likely using YouTube to research products that may be related to your business or your competitors. […]
Popular call tracking service CallRail is making it much easier for users of Google My Business (GMB) to integrate useful call analytics. Currently, GMB has limited capabilities when it comes to useful insights on calls and it does not offer call recording. With the new CallRail integration, automated call tracking can be set up via […]
