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YouTube is perhaps one of the largest platforms to broadcast your message to millions of users. However, to promote your business, you’ll need to take the time to create a video worth watching. Google is now making it easier for businesses to seize the power of YouTube using its new Video Builder.

With Video Builder, the search giant has made it easier for businesses to create video ads by animating assets that are normally static, such as text, logos, or images. These ads can be customized with transitions and music.

Although it probably won’t do much for you if your business already has abundant resources or is multimedia savvy, Video Builder may prove useful for businesses that are starting up or are only beginning to learn the ropes. The tool may also prove useful during the pandemic as a way to keep the brand consistently fresh among customers while allowing them to stay on top of the latest developments.

Video Builder is currently in beta.

Need help with your video, social media, or Google search ads? We’d love to talk to you about Miami Internet marketing solutions.