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The Importance of Setting Goals for Your Social Media Marketing Strategy

A social media marketing plan outlines and explains your social media marketing objectives and goals. It’s important to set attainable goals because this plan will also act as the cornerstone for your company’s success. Your social media management strategy should also include measurable data about where you are now, where you want to be in […]

How to Increase Social Media Engagement

Social media management is critical to enhance brand recognition and generate new leads. Many businesses are so focused on audience growth that they neglect to engage their existing audience. When it comes to social media, quality over quantity is more important. A huge number of social media followers can help a brand become more well-known. […]

Starting a Business? Here Are 3 Branding Techniques to Get You Started

In the beginning of a business it’s important to get the word out and begin to build a brand that stands out from the competition. Though it may sound scary and intimidating, there are a few branding strategies that every company should employ to ensure their success in building a presence in their industry.  Identify […]

Spring into Action with These Seasonal Marketing Tips for Your Business

A new season needs new marketing strategies in order to keep up with current trends. Here are four fast ways to give your company’s online presence an energy boost as spring approaches: Enhance Your Brand With a Dash of Spring It’s springtime, the season of rebirth after a long winter, so incorporate bright colors, new […]