IHOB and Other Famous Marketing Stunts
The internet has gone crazy over IHOP’s temporary name change to IHOB (International House of Burgers). The name change is just a temporary marketing gimmick to promote their new line of burgers. However, it reflects the fact that marketing gimmicks are becoming more and more common. Here are a couple of other well known stunts: Starbucks Unicorn Frappuccino. The […]