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IHOB and Other Famous Marketing Stunts

The internet has gone crazy over IHOP’s temporary name change to IHOB (International House of Burgers). The name change is just a temporary marketing gimmick to promote their new line of burgers. However, it reflects the fact that marketing gimmicks are becoming more and more common. Here are a couple of other well known stunts: Starbucks Unicorn Frappuccino. The […]

Noteworthy News from the Internet World

What are the latest happenings in the world of the Internet and marketing? Let’s delve into a few of the most recent trends and developments. Here’s something that may surprise you: Facebook is no longer the undisputed king of social networks when it comes to the teenage demographic. A recent Pew Research Report shows that […]