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It’s hot out there in South Florida! Take your mind off of the heat with these cool technology and marketing happenings.

When you’re researching a product to purchase or a service you need, you obviously want to make sure you’re receiving the best one. Perhaps unsurprisingly, Google reports that mobile searches using the word “best” have skyrocketed by more than eighty percent during the last two years. And we’re not talking about some major items here, ladies and gentlemen. People are curious to know what the “best toothbrush” is. Dental hygiene is important! (https://www.thinkwithgoogle.com/consumer-insights/best-searches/)

There has been a lot of talk about how millennials are adopting the newest technology trends, but they aren’t the only ones embracing the future. According to Google, baby boomers are loving the features of those seemingly ubiquitous voice-activated speakers like Google Home and Amazon Echo. In fact, some baby boomers talk to these devices as if they were talking to a friend. We think the word “e-lative” may soon become a thing. (https://www.thinkwithgoogle.com/consumer-insights/three-ways-voice-assistance-resonating-baby-boomers/)

If you’re going to achieve any modicum of success with your business, you need to have a solid understanding of your target audience and how to best approach them. One of the things you should be doing? Evaluating what your competitors aren’t doing and formulating a game plan that incorporates doing just that. (https://socialmediaweek.org/blog/2018/08/4-essentials-for-connecting-with-your-target-audience/)

That’s about it for this week! Be safe, stay cool, and have a fantastic weekend!