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Many people believe that email marketing is outdated, some even going so far as to consider it dead. In truth, not only is email marketing alive and well, it is an important aspect of a busines’s digital marketing plan, and for good reason.

Businesses have rushed to distribute goods and services in novel ways during the last few years, especially during the pandemic’s uncertainty. Public dining was prohibited, in-person events were canceled, and several brands suspended their advertising campaigns. All around the world, businesses needed to change their marketing strategy, which swiftly shifted to digital platforms, including email.

Email became the primary means of communicating new online opportunities, distribution tactics, virtual events, and so on. As a result, email sending volume surged by 45% with over 80% of small-to-midsize enterprises using it as their major client acquisition and retention channel.

However, sending an email is one thing; sending a good email is quite another. You must grasp the dos and don’ts of email marketing in order to efficiently convert your subscribers into customers and reach your target demographic and enhance conversion rates. Still, your work is far from done once you’ve chosen an email marketing platform and begun building your subscriber list. Once someone has subscribed, you must keep them interested and engaged in order to keep them subscribed and improve conversions. Your emails must be relevant, actionable, easy to read, and optimal.

A great email marketing campaign has a lot of moving elements, and we understand how hard it can be to convert your subscribers into customers. If you need help with your emails, our team of email specialists can help in making modifications to improve your email marketing strategy in the future. We do more than merely write catchy material and distribute it. We produce tangible outcomes for your business.

Need help marketing your business? Corey Consulting is an innovative small business Miami internet marketing company that focuses on creating solutions for business owners in the vast and complicated world of internet marketing.