For over a decade, Google stuck firmly to its 25-35-35 character rule for Adwords text ads. Back in May however, the search engine giant sent shockwaves when it decided to change things up and increase the character count to 30-30-80, allowing for 45 additional characters. These changes were rolled out late last month, allowing for a pair of headlines of up to 30 characters and one condensed description line with up to 80 characters.
The question now becomes: what do you do with those 45 extra characters?
Although it now allows for a richer ad body, the major draw is the headline. Instead of being forced to use something like “Smartphones on Sale”, you can elaborate it on that a little more and add something like “Smartphones on Sale – Free Shipping, Simple Returns”. It sounds significantly more appealing, doesn’t it? Remember that those attention grabbing, blue headlines will play a role in whether someone bothers to read your ad body text.
You don’t want to just throw in a second headline just because you can. Take the time to evaluate the ad to determine something that will help you make a better connection with your prospective customers and provide greater insight. It’s not easy to establish a connection with someone through an ad, but the increased character limits can make it potentially easier.
Miami Internet marketing company Corey Consulting has years of experience spearheading effective marketing strategies and solutions. Our services include website design, search engine optimization, social media management, PPC strategy, and more. Call 305-710-3322 for more information on our Miami Internet marketing services.