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Halloween arrives next week, but this week’s noteworthy news isn’t spooky at all! Let’s see what’s happening.

Do you use Google Maps? Chances are you probably do. Google’s ever-expanding product continues to prove its usefulness and its recent new feature will make it invaluable to businesses. Thanks to its new “Follow” button, customers can now stay informed on any updates by checking out the “For You” section of the Google Maps app. Are you planning on opening a business in the near future? You can now set up a Google My Business profile up to three months before the grand opening. (https://searchengineland.com/google-maps-follow-button-gives-businesses-a-new-way-to-connect-with-users-307201)

A key aspect of boosting your marketing and SEO performance is getting other reputable websites to link back to you. How do you do that? Here’s a no-brainer: create link worthy content. Simple, right? There’s obviously more to it than that, but it should remind you not to overthink your content. (https://searchengineland.com/how-to-get-links-to-your-site-create-content-that-people-want-to-link-to-307096)

We all knew it was coming, but the day is finally here. If for whatever reason your website still isn’t mobile-friendly, Google is leaving you behind. The search giant is now transitioning to a mobile-first indexing approach as more and more people browse the Internet on mobile devices like smartphones and tablets. (https://searchengineland.com/ready-or-not-googles-mobile-first-indexing-is-here-307052)

Until next time, ladies and gentlemen! Remember, we’re always here to answer your Miami Internet marketing questions.