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Shark_Tank_LogoWe have some exciting news to report! One of our esteemed clients Basic Outfitters will be appearing on the popular ABC reality show Shark Tank tonight. If you’ve never seen the show, contestants from various backgrounds present their unique business to a group of “shark” investors that include names like inventor Lori Greiner, the CEO of apparel company FUBU Daymond John, and American businesswoman Barbara Ann Corcoran.

Founded in New York in 2014 by husband and wife team Michael and Laura Dweck, Basic Outfitters seeks to challenge the industry by offering ultra-premium basics at an affordable price. The company offers socks, loungewear, and underwear designed with comfort and performance using the finest stitching and fabrics from around the world. Customers can purchase these basics for up to 70% off. Its Create-A-Drawer allows customers to choose up to nineteen fresh basics for only $60. There is a pair of “drawers” to choose from focused on active and fashion wear.

Interested to learn whether or not Basic Outfitters managed to seal a deal with one of the sharks? You’ll have to tune in on January 6th at 9:00-10:00 p.m., ET/PT on ABC to find out!

You can learn more about Basic Outfitters, its products, as well as the Create-A-Drawer feature by visiting http://www.basicoutfitters.com/ or checking them out on Facebook. You can also find them on Twitter and Instagram using the ID @basicoutfitters and @basicoutfitters_, respectively.