Before we get into some of the latest headlines regarding marketing and SEO, we have to mention Amazon’s recent announcement of a slew of new tech products. One of these new products is their own brand of microwave which…you can talk to. No longer do you have to push buttons to warm up your leftovers! Simply tell the microwave to set the time, the temperature, and poof! You have one less thing to worry about as you go about your day.
Speaking of Amazon, the increasingly omnipresent company is moving on up. A recent article says Amazon now holds the third spot when it comes to the largest digital ad sellers in the country, sitting comfortably behind social media giant Facebook and, of course, the almighty Google. (https://searchengineland.com/amazon-now-3rd-biggest-digital-ad-seller-in-us-305682)
Are you transfixed by your click-through (CTR) and conversion rates? It’s time to re-evaluate and concentrate on something else. Google itself appears to be suggesting that CTR doesn’t hold quite the same level of importance ever since it rolled out expanded text ads and its Responsive Search Ads. (https://searchengineland.com/google-is-right-click-through-and-conversion-rates-kinda-dont-matter-305329)
The holiday season is quickly approaching and to capitalize, Google is introducing a new type of ad. Called Shoppable Images, these ads allow advertisers to show their products to a target audience on publisher websites. With numerous users searching for product images before actually buying them, they may prove extremely effective this holiday shopping season. (https://searchengineland.com/google-debuts-shoppable-image-ads-video-in-shopping-showcase-ads-305360)
That’s it for this week! As always, any questions you may have about Miami Internet marketing, we’re happy to help you out!