Marketing brings in leads. Sales closes them. On paper, the process seems simple. In reality, many businesses struggle not because marketing or sales is failing individually, but because the two aren’t aligned. That disconnect creates a costly gap. At Corey Consulting, we often see businesses investing heavily in lead generation while revenue remains inconsistent. The […]
Marketing can appear to be working on the surface. Ads are driving clicks. SEO is increasing traffic. Social media is generating attention. Yet conversions remain inconsistent and leads feel lower than expected. Often, the issue isn’t the marketing itself. It’s the website speed. At Corey Consulting, we frequently see strong campaigns underperform because the website […]
One of the most common questions small business owners ask is how much they should spend on marketing. The answers online range from vague percentages to aggressive investment strategies, leaving many unsure of what makes sense for their situation. The truth is, there isn’t a universal number. The right marketing budget depends on your goals, […]
Google’s AI Overviews are changing how users interact with search results. Instead of simply displaying links, Google now summarizes information directly in the results page, highlighting sources it considers trustworthy and relevant. For many businesses, this raises a concern: Do we need to rebuild our entire website to stay visible? In most cases, the answer […]
It’s tempting to rely on one marketing channel when it seems to be working. Maybe referrals are steady, Google Ads are generating traffic, or social media engagement feels strong. When a single channel produces results, it’s natural to want to double down. But today’s buying journey is no longer linear. Customers rarely discover, research, and […]
Getting clicks on your ads can feel like progress. Traffic is coming in, impressions are strong, and dashboards suggest things are working. Yet despite all that activity, leads aren’t showing up. At Corey Consulting, we see this issue frequently. Ads don’t fail because they aren’t visible. They fail when the path from click to conversion […]
Many businesses believe authority online is built by constant posting. Daily content, endless social updates, and nonstop activity can feel like the only way to stay relevant. In reality, authority has far less to do with frequency and far more to do with consistency, credibility, and clarity. At Corey Consulting, we help businesses build authority […]
Launching a marketing campaign often feels like the moment everything should fall into place. Ads go live, content is published, and expectations are high. Yet many campaigns struggle before they ever gain traction. The issue is rarely execution, it’s what happens before launch. At Corey Consulting, we see marketing fail not from lack of effort, […]
In a crowded digital landscape, people don’t connect with logos or taglines, they connect with stories. Storytelling is one of the most powerful ways to humanize your brand, build trust, and create lasting relationships with your audience. At Corey Consulting, we believe strong brands are built on clarity, authenticity, and connection. Why Stories Matter in […]
E-commerce is a huge, rapidly growing industry with fierce competition. To stand out from your competitors and increase sales, leveraging PPC (Pay Per Click) is an effective strategy. PPC is a type of digital advertising where advertisers pay a fee for every click on their ad, allowing businesses to target potential customers in a precise […]
