In the past, the dominant force behind business visibility was the revered Yellow Pages. However, the advent of the digital age has dramatically shifted this paradigm with over 75% of website traffic now originating from search engines. With this new reality, if your website isn’t climbing up the search result ranks, then you’re simply waving […]
Years ago social media marketing was viewed as something of a bonus – something you included if you had left over time or money. Today though, it is impossible to ignore the powerful impact social media has on marketing success. As more businesses recognize the effectiveness of social media and dedicate more resources to it, […]
Websites are perhaps the most powerful and influential tools in marketing today. They are also an excellent way to customize your brand’s messaging and build customer relationships. But how can website design be used to its fullest potential? The answer lies in understanding the psychology of web design and the way it can be leveraged […]
When running a small business, it’s important to make sure your online presence is optimized for visibility and growth. Although many small business owners leverage social media platforms and utilize content marketing to reach their target audience, they often overlook the importance of search engine optimization (SEO). SEO is the practice of improving a website’s […]
E-commerce is a huge, rapidly growing industry with fierce competition. To stand out from your competitors and increase sales, leveraging PPC (Pay Per Click) is an effective strategy. PPC is a type of digital advertising where advertisers pay a fee for every click on their ad, allowing businesses to target potential customers in a precise […]
In the digital age, your online reputation can make or break your business. The internet has made it easier than ever for customers to leave reviews and discuss their experiences with your brand. As such, reputation management is an essential aspect of any successful business strategy. Your online reputation plays an instrumental role in shaping […]
The New Year is fast approaching, and businesses of all types will be reevaluating their websites for optimization. One important element of website design is the use of Call To Action (CTA) buttons – buttons that clearly indicate the action a customer must take next. If strategically placed, CTA buttons can be especially powerful in […]
Happy holidays! As the holiday season brings us closer to the end of the year, we business owners must start thinking about our 2024 marketing plans and strategies. Without a proper online presence, an organization risks getting lost in the shuffle of competitors that have capitalized on digital marketing channels. Whether it’s SEO (Search Engine […]
Responsive website design has become a must for all marketers. As mobile devices dominate the way we interact with websites, having a website that is optimized for mobile devices is essential for any business that wants to stay afloat online. Not only does responsive website design make it easier for your consumers to browse and […]
With the never-ending digital noise taking up more and more of our attention, creating content that stands out can be a challenge. Having content that is well-researched, well-crafted, and well-written can have a major positive impact on your SEO efforts, so it’s important to understand how to leverage content to your advantage. At Corey Consulting, […]
